The story of Rich Products Corporation began in 1935, when Robert E. Rich was the owner and operator of Wilber Farms Dairy. While serving as Michigan’s War Food Administrator, Mr. Rich learned about unique research being conducted at the George Washington Carver Institute. Soybeans, it seemed, had the potential to be used for innovative new food products.
In 1945, while investigating the use of soybeans as a vegetable-based replacement for whipped cream, Mr. Rich invented Rich’s® Whip Topping®, the world’s first frozen non-dairy whipped topping. The new product, immediately hailed as “the Miracle Cream from the Soya Bean,” revolutionized food processing and opened up a whole new world of non-dairy products to the growing frozen-food industry. It also marked the birth of Rich Products Corporation.
Today, Rich’s is a global operation, with more than 50 locations spanning six continents. Rich’s began reaching outside the United States in the 1980s, and today produces more than 2,000 products sold in 100 countries around the globe. The company remains one of the largest family-owned frozen-food manufacturers, with more than $2.9 billion in annual sales.